A boutique women’s fashion brand Rare London have appointed Sane Seven to shoot their exclusive collection for Spring/Summer 2016. Rare’s style is influenced by catwalks and celebrities, creating on-trend chic looks, we couldn’t wait to get our hands on this exciting project!

After the process of organising and planning the location, model, hair and make up the team was ready to start the show! The photo shoot took place at one of our absolute favourite spots in the city – the luxury private dining penthouse at Panoramic 34 on the 38th floor of the 40-storey tall West Tower Skyscraper. On the day of the shoot the building was surrounded by a thick white fog which made all the spectacular view of the city disappear but by no means that ruined the images! The mysterious mist turned out to be a great asset to the shoot.

Senior Designer Natalie Taylor and Heather Ledson from Rare London had thoroughly planned and prepped 8 different looks – from relaxed playful daytime oriented  to more glam evening wear, they both a great job at making sure all the outfits were whatever they call it.. ‘on fleek’? You get the idea! ☺ Hair Stylist Katie Marlew from Envi Hair worked her talent and created effortless looks to go with the outfits. It was then up to Senior Make-up Artist, Grace Woods from The Makeup Artist  (http://www.themuastudio.uk/) to create fun and flawless party looks. Both were amazing to work with and their talent was highly appreciated on set.

Our model for the day, Marcela Vivan was a real stunner and amazing to work with, she made modeling look easy! Marcela without a doubt deserves a massive thank you for just being able to step out onto the balcony in such cold temperatures and still look amazing and act so professional!

We would like to send a warm Thank You to Cathy Frost, the owner of the Private Dining Penthouse Suite ar Panormaic 34 for kindly allowing us to use this incredible location, and ,of course, to our lovely assistants Blue Berry and Jake Jervis who offered their assistance throughout the day!

Make sure you keep up with the latest trends and cop the hottest pieces at http://www.rarelondon.com/

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Rare London SS/16 fashion photo shoot by Sane Seven

Thanks to our MD/camera expert Marius you are able to have a sneak peak of the shoot below:

Au rovoir!